Logo and Brand Development

Perhaps the single most important design feature of a business is the logo. If you have a new company it is important to have a logo designed that will ‘work’ for you, promoting your aspirations and your company fundamentals. If your company is existing - does the logo truly reflect your business today?

A logo can grow with a company, going through alterations and changes mirroring the business. When a logo has attained a certain amount of brand identity, care should be taken when updating it, ensure that the time spent building the brand is not thrown away - a very costly mistake.

A logo also has practical demands, are you likely to use in single colour or full colour? Will you be printing on small items or the side of a van? What audience will the logo be targeted at? Does the logo work with newspaper advertising and web design?

One thing is for sure - the designer you employ will give a great deal of thought to how best reflect your company - sometimes the simplest looking logo will have gone through many designs and hours of work to strip ideas to the bare minimum elements accurately.

I have designed many logos for both small and large companies, it is an enjoyable and rewarding process, please feel free to look at some examples on the ‘Logo Designs’ Page.

Above: The Ovenu Brand

I have produced artwork for Ovenu over several years. Their first logo was very different because they were new and breaking into the market of oven cleaning. so to be catchy we produced a cartoon oven. As the business grew it was obvious the the company needed to update it’s logo. It was tweaked to reflect a more serious tone, but keeping the cartoon oven. Skip forward a few years and the company was the premier oven cleaning franchise with fleets of vans over Britain preparing to break the international market. We decided to completely replace the logo and drop the friendly cartoon oven.

The logo above is current. It has a rounded friendly font, but a serious business like look. The black and green stand out really well on white backgrounds - important for the vans. The green reflects the environmentally friendly products used. The smiley ‘U’ was to soften the logo and create a good feeling - smile. This icon can translate several languages - a smile!