Paramount Pools asked me to review their identity with a view to ensure they are visible against all the other offers in wire racks. It was clear to me that all the other designs naturally feature either blue or water imagery. By creating a banner which is always visible in the racks using bright orange, even if the various leaflets are separated in the display the customer can identify the brand easily. The link with water is hinted at with the small wave below the banner.

Within the pack each booklet/leaflet has it’s own design elements - the Heat Pumps was designed to look ‘expensive’ to reflect the quality of the product, the Pool Fun was full of movement and fun - please take a browse through them in the album on the ‘Catalogues’ page, you can choose different designs by pressing on the centre navigation button.